To catch up on the crazy cell phone design series, read the intro here.
Now take my coworkers for example: they all smoke; they do about half as much work as i do during the day. And why is this? They smoke! And therefore, their employers are required to allow them smoke breaks when necessary. Of course smoke breaks extend to coffee breaks which extend to a breath of fresh air breaks, to the point that I have never seen Jacci work more than ten consecutive minutes.
I think this cell phone is a brilliant idea. I may even invest in one myself (or camoflage my much, much cooler phone). It looks exactly like a pack of cigarettes, and would probably fool anybody on the street. It's time for a smoke-free break.