Wednesday, December 16, 2009

Pitbull - I Know You Want Me (Calle Ocho)

This is in my "Best of YouTube" series. You can find the intro here.

This is the #1 most popular YouTube video in the world in 2009.
I find this... Concerning.  The video is basically a solid soft-porn fest from start to end, with the overwhelming majority of the camera shots close-ups of barely-clad boobs or butts.  The words are repetitive (They ARE catchy, but so is "It's a Small World After All," which is arguably the worst song ever written.) and not particularly meaningful.
The art direction in this music video, however, is different.  It starts off with blatantly Brazilian images (Girl with "BRAZIL" pasted across her chest dancing seductively with a Brazilian flag) but moves eventually to Cuban flags and images.  Pitbull himself is an American son of Cuban immigrants in Miami, but the song was originally Brazilian.  This explains the Portuguese lyrics and the inclusion of the Brazilian flag.
Overall, I found the whole thing offensive.  Most of my peers would consider me a real prude and Jesus freak when it comes to this kind of thing, but I find it morally objectionable to create this kind of blatant sexual advertising and then have the gall to call it "art."  Art should be uplifting and leave the viewer BETTER than when they started.  This video only makes the viewer want physical gratification, and that doesn't last after the chemicals die down.
Don't get me wrong: I think the human body is a wonderful and beautiful creation.  I just believe that its enjoyment should take place within a very specific place: marriage.  Not on a computer screen.

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